Science

"Neuroscience

shows us

the power

"Neuroscience

shows us

the power

of rewiring

our

of rewiring

our

thoughts."

We ran a study in our lab combining functional soundscapes and fragrances and here’s what we found. We captured various biomarkers including brain activity, respiration rate, heart rate variability, and arousal.

Red Skies

Our study showed that Red Skies and its paired soundscape invigorate the mind and body as follows:

85%

of subjects got into a more focused state.

85%

of subjects got into a more focused state.

MENTAL LEVEL

Brain data show an increase in EEG frontal beta activity - an indication that subjects are invigorated and sharp - specifically this is related to attention and focus.

PHYSICAL LEVEL

There is an increase in arousal - an activation of the sympathetic nervous system. Additionally, we noticed an increase in Respiration and Heart rates indicative of the body’s alterness and readiness for action.

Mystic Zingaro

Our study showed that Mystic Zingaro and its paired soundscape relax the mind and body as follows:

90%

of subjects got into a more meditative state.

90%

of subjects got into a more meditative state.

MENTAL LEVEL

Brain data shows an increase in EEG theta activity (associated with meditative states) as well as an increase in emotional engagement (alpha frontal asymmetry) associated with the user enjoying the stimuli . This indicates that subjects are in a dual state - whilst keeping a good state of focus and sharpness, they also manage to be mentally relaxed.

PHYSICAL LEVEL

Subjects experience a decrease in arousal indicating the body is physically relaxed. Additionally, heart and breathing biomarkers have shown a significant decrease (increase in HRV) which further confirm our premise.

*Study conducted at White Mirror Lab, Lisbon, in 2021. With a total of 30 subjects.