Scent

"A single scent

can awaken a universe of

emotions within."

When we first started this project, we wanted to design bespoke self-improvement tools to help our tribe better connect with themselves. And amidst busy schedules and complex worlds we navigate daily, we decided to start with scent as our first hack.

Scent triggers reactions in the body’s limbic system, the part of the brain involved in our behavioural and emotional responses. In the limbic system we process feelings, moods, emotions and memory.

"Scent and neuroplasticity, a fascinating connection, olfactory stimuli shaping neural networks anew.

Through experience and learning, the brain adapts,
rewiring its architecture"

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Partnering with world leading aromacology lab, Givaudan, we designed two functional fragrances - Mystic Zingaro & Red Skies - to serve as the olfactory part of our dual sensory rituals. Some of the cutting-edge methods used include functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG) and physiological monitoring, in which patterns of brain activity, heart rate or skin conductance responses are measured while participants smell fragrances.

“Backed by more than 35 years of pioneering scientific research.”